GRAPHICS

CMC Partnership

The Brief

To come up with a coherent set of graphic elements for an international Change Management training organisation, and apply them consistently across a series of ads, course leaflets, banners, postcards and other assets.

It needed to ...

  • Be designed so that all elements were instantly identifiable as coming from CMC Partnership
  • Have a lot of detailed information set-out in a non-cluttered, easy-to-read way, without compromising the look of the asset
  • Ensure that geographical differences could be recognised by the reader, without compromising the overall look and feel of the material

Graphic assets?

Graphics were produced for:


  • A4 course leaflets
  • A6 postcards
  • Drink mats
  • Facebook and LinkedIn assets
  • Pull-up banners
  • Animated videos

Kinver Open Gardens

The Brief

To produce a logo, and graphic assets for the Kinver Open Gardens festival.

It needed to ...

  • Provide clear, consise, easy-to-read information in a digestible format, to guide people around the locations of the various gardens within Kinver
  • Be instantly recognisable that the 2018 Kinver Open gardens was sponsored by Compton Care

Graphic assets?

Graphics were produced for:

  • A1, A3 and A4 posters
  • A6 postcards
  • Tri-fold programme

A play for the Fringe

The Brief

To produce a logo and set of graphic assets for a play being taken to the Edinburgh Fringe in 2018.


It needed to ...

  • Catch the eye, be slightly menacing, and intrigue people to find out more
  • Be credible (hence the endorsement quote)
  • Be suitable for hoodies and logos
  • Be memorable and stand out amongst 30,000 other posters and noise!

Graphic assets?

Graphics were produced for:

  • A3 and A4 posters
  • A6 postcards
  • Eventbrite banner
  • Hoodies
  • A6 folders

Theatre Festival

The Brief

To produce a logo, and graphic assets for a first round of the All England Theatre Festival. The festival takes place every year, in which amateur theatre groups compete for a place in the next round.

It needed to ...

  • Be instantly-recognisable as the Worcestershire Theatre Festival, on all printed and online material
  • Convey a lot of information in small space within the 20 page programme

Graphic assets?

Graphics were produced for:

  • A3 and A4 posters
  • Website (www.worcs-theatre-festival.org.uk)
  • A5 flyers
  • At-event and post-event videos
  • Facebook banner and icon
  • Pull-up banner
  • 20 page A5 programme

Craft Market

The Brief

To produce a logo and set of graphic assets for a local group of designers and artists, exhibiting at their own Made in the Black Country craft fair.

It needed to ...

  • Be quirky, reflecting the crafty nature of the team
  • Have the same overall Made in the Black Country identity going across both the Winter and Spring market material, but with each having a seasonal twist

Graphic assets?

Graphics were produced for:

  • A3 and A4 posters
  • A6 postcards
  • Instagram banner
  • Facebook banner and icon
  • Large landscape banner
  • Button badge